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How to use page variants for segment targeting | OpenText™ Web CMS

OpenText Web CMS is formally known as Teamsite

Starting with OpenText Web CMS version 20.2, web product specialists and digital marketing managers can easily create top-down targeting at the page level without coding. They can preview an ad-hoc, segment-specific version of a page and its components, which is called a Page Variant.

By simplifying Web CMS’s rules-based content retrieval, this feature frees the user from defining explicit rules and attaching them to Components. TeamSite users can quickly and easily create different flavors of the same page using the WYSIWYG interface and review the differences between the segments using the side-by-side view.

This Experience Studio feature empowers marketers and business users to easily manage page-level targeting by creating multiple digital experiences for a variety of prospects, thus cutting on the implementation time and number of steps.
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This video was created using the default UI of OpenText Web CMS. What you see in this video might not reflect what you see in your version or customized interface.